Hermes Design Interior for Korea Hyundai Motor
Publikováno 15.06.2013 v 04:42 v kategorii brands, přečteno: 139x
Korea Hyundai hoped that through cooperation with the famous Hermes Uk luxury goods group to upgrade their car grade. Which is modern company’s three most expensive models, Equus design interiors series. Hyundai is the world’s fifth-largest car manufacturer.
It hopes to improve the price several cars to fight foreign brands such as BMW, Mercedes-Benz and Audi market share in South Korea. Designed by Hermes cars on display at the Seoul motor show last week, but did not sell. It is learnt that the Hermes design team used a series of premium leather buxigongben for all details to dedicate the building, for example door a Hermes crocodile leather decoration and so on.
More than 20 interior is Hermes designed specially for this car, also equipped with folding dining table and four cups and other intimate details. Two years ago, Hyundai and Prada to launch vehicle of the same name, but to no avail.
This renewed cooperation with Hermes. In 2011, Hyundai invites Italy launched a limited-edition vehicle with the Prada luxury group to counter rivals such as BMW and Mercedes-Benz in the South Korean market. But the plan failed, Hyundai sold 1200 cars is expected one-third. Company attributes this failure to image problem.
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